Great projects start with great ideas
All the important work is done before a single frame of
video is shot. We help you choose a message, decide how
best to address your audience and create a realistic timeline
for production.
Our multiple non-linear editing suites offer extremely
flexible production choices. Recently we added a Discreet
Edit suite to our facilities which now allows us to provide
the highest quality digital output possible.
All the bells and whistles are never more important than
the human expertise we bring to all of our projects. We
are intimately involved in every aspect of production from
beginning to end.
The main focus of our productions generally falls into
3 categories:
Internal communications: Projects are designed
to build teamwork, motivate change, promote
new concepts or products, highlight new company procedures,
departments, or staff.
External communications: Projects are aimed at
an external audience to communicate new initiatives,
new directions or products/services, while providing background
information and promoting goodwill towards the company.
Commercials: Projects are designed for television
broadcast as well as trade shows. These are high energy
succinct announcements or product profiles that appeal
to a wide audience. As you might expect, there is often
an overlap between these distinctions, so it possible
to address many different goals and audiences with similar
material.
You can view samples of each type of video production
in our Portfolio section
The top 5 reasons to use video on
your company's web site
1. Video makes your site 'sticky' - visitors stay
longer on a site when there is enhanced multimedia content
such as streaming video - interviews, video press releases,
new product demos or tutorials
2. Legitimacy. Visitors give more credibility
to sites that utilize streaming video because they stand
out from 'traditional' web sites
3. Price - a week's worth of JAVA or Flash programming
costs how much? Most companies can reuse or shoot new
footage for a fraction of what complex web animation can
cost and the web means your distribution budget is a fraction
of what traditional it used to cost
4. Video allows you to control your brand and
content completely, because everyone will see the same
content, regardless of the platform or browser
5. Canada has the highest penetration of broadband
access - almost 15% of all home users have some kind of
high speed connection to the internet. No more postage
stamp-sized video, now you can have video that is compelling
and entertaining!
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